No. This poster has got it backward. "Good" cholesterol refers to cholesterol carried on high-density lipoproteins (HDL) and "bad" cholesterol refers to cholesterol carried on low-density lipoproteins (LDL). High-density lipoproteins have a tendency to pick up cholesterol from the walls of the arteries and carry it to the liver, which is a good thing. Cholesterol carried on LDL tends to be deposited in arteries.